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Coneflower 'PowWow Wild Berry'

Echinacea purpurea 'PowWow Wild Berry' · Asteraceae Popular

Coneflower 'PowWow Wild Berry' (Echinacea purpurea 'PowWow Wild Berry') in flower
Photo: S.G.S., via Wikimedia Commons (CC0)

A compact, well-branched coneflower with flowers of a deep, saturated rose-purple that does not fade in the sun.

Size
22 in tall, 18 in wide
Zones
3 to 8
Light
Full sun to part sun
Flowers
Late June to mid September
Pets
No toxicity recorded
Job in a bed
Drift

A bed built around coneflower 'PowWow Wild Berry'

The planner designed this bed around coneflower 'PowWow Wild Berry' when this page was made: a 12 × 6 ft (3.7 × 1.8 m) English border in zone 6, full sun. It chose the other plants from the 966 that suit those conditions, and says below why coneflower 'PowWow Wild Berry' stands where it does.

A 12 × 6 ft (3.7 × 1.8 m) bed at eye level in early August: Coneflower 'PowWow Wild Berry', Blue moor grass, Winter heath, Italian bugloss 'Dropmore', Wild quinine, Silver sage, Star of Persia, Dutch iris.
A 12 × 6 ft (3.7 × 1.8 m) English border in zone 6, full sun, seen from the path in early August.
4. Italian bugloss 'Dropmore'44. Italian bugloss 'Dropmore'44. Italian bugloss 'Dropmore'45. Wild quinine55. Wild quinine55. Wild quinine56. Silver sage62. Blue moor grass22. Blue moor grass22. Blue moor grass23. Winter heath33. Winter heath33. Winter heath33. Winter heath33. Winter heath32. Blue moor grass22. Blue moor grass21. Coneflower 'PowWow Wild Berry'11. Coneflower 'PowWow Wild Berry'11. Coneflower 'PowWow Wild Berry'11. Coneflower 'PowWow Wild Berry'11. Coneflower 'PowWow Wild Berry'17. Star of Persia77. Star of Persia73. Winter heath33. Winter heath33. Winter heath33. Winter heath33. Winter heath33. Winter heath37. Star of Persia77. Star of Persia78. Dutch iris8. Dutch iris8. Dutch iris8. Dutch iris8. Dutch iris8. Dutch iris8. Dutch iris8. Dutch iris8. Dutch iris8. Dutch iris8. Dutch iris8. Dutch iris
From above, to scale. Each circle is one plant, as wide as the room it needs.

The plants

  1. 2 Blue moor grass × 5, purple
  2. 3 Winter heath × 11, white
  3. 4 Italian bugloss 'Dropmore' × 3, blue
  4. 5 Wild quinine × 3, white
  5. 6 Silver sage × 1, silver leaves
  6. 7 Star of Persia × 4, purple
  7. 8 Dutch iris × 12, yellow

Why this plant

  • The only daisies. The others are spires, bells, airy sprays and others. Shape reads at a distance, where colours blur.
  • The only pink.

Why here

  • At the back. At 22 in it is seen over winter heath (10 in) in front of it, and has nothing behind it to hide.
  • A step in the back row. Next to Italian bugloss 'Dropmore' (4 ft) and wild quinine (3½ ft): no two neighbours there are the same height, so the back steps up and down like a skyline.
  • 5 plants in one group. Massed, one kind reads as a single shape. Scattered, it would look spotty.

Why now

  • In flower for 13 weeks. From late June to mid September.
  • Closes the season. For its last four weeks nothing else on the plan is in flower.

Planned as an English border: 5 of the 5 groups (100%) are drifts, longer along the bed than they are deep. Neither end outweighs the other: the visual weight is split 52 to 48, left to right. The flowers run from late January to mid September: 35 weeks in all.

The planner's own design check: 14 Excellent, 3 Good. It flags one thing to watch: Nothing on this plan is highly poisonous or an aggressive spreader.

Open this bed in the planner Change its size, the sun or the style, move plants about, or swap one for another.

Where coneflower 'PowWow Wild Berry' goes in a border

At 22 in it belongs in the middle of a bed. In the planner's ten height classes it is medium short (18 to 24 in).

Its job: drift. Planted in a small group of three or five, and repeated further along in the other number.

More flowers per plant than any other coneflower, for longer, and it keeps going without deadheading. Short enough for the front half of a border or a large pot.

  • Long summer colour at the front and middle
  • Containers
  • Butterflies

What to plant with coneflower 'PowWow Wild Berry'

Plants recorded as good partners for it, and what each pairing does:

Questions about coneflower 'PowWow Wild Berry'

Does coneflower 'PowWow Wild Berry' need sun or shade?

Coneflower 'PowWow Wild Berry' grows in full sun (6 or more hours of direct sun a day) and part sun (4 to 6 hours of sun, including some afternoon sun).

It wants ordinary well-drained soil, of average fertility, and little watering once settled. Once settled in, it stands drought.

What zones does coneflower 'PowWow Wild Berry' grow in?

USDA zones 3 to 8. It is hardy to zone 3, which means it survives winter nights down to about −30 °F (−34 °C).

Above zone 8 it struggles: the zones measure winter cold, but a plant's top zone usually means the summers are too hot or the winters too mild for it to rest.

Gardening in Canada? Use the USDA zone for your town: Canada's own zone map uses different numbers.

When does coneflower 'PowWow Wild Berry' flower in my zone?

In zone 5 it flowers late June to mid September. As a summer flower it moves about half a week for every zone: earlier where it is warmer.

Roughly when coneflower 'PowWow Wild Berry' is in flower
Zone 3Early July to mid September
Zone 4Early July to mid September
Zone 5Late June to mid September
Zone 6Late June to mid September
Zone 7Late June to mid September
Zone 8Late June to mid September

Worked out from Hopkins' bioclimatic law: spring arrives about four days later for each degree of latitude north, and one zone is roughly two degrees. A warm spring or a cold one moves any garden two weeks either way.

How far apart should coneflower 'PowWow Wild Berry' be planted?

16 in (40 cm) apart, from the middle of one plant to the middle of the next. That is a little closer than its full width of 18 in (45 cm), so a group knits into one patch.

It grows 22 in (55 cm) tall. Give it the full distance from anything taller, or it will lean out towards the light.

How many coneflower 'PowWow Wild Berry' plants do I need?

At 16 in apart, set out in staggered rows:

  • 7 to fill 10 square feet (about 1 m²)
  • 8 for a single row 10 ft (3 m) long
  • 21 to fill a 4 × 8 ft bed on its own

In a mixed border, plant it as a group of three or five, with a second group further along in the other number.

In the bed above, the planner used five in one group.

Is coneflower 'PowWow Wild Berry' poisonous to dogs and cats?

No toxicity is recorded for dogs, cats, horses or people, according to NC State Extension.

"Not toxic" is not "edible": a pet that eats a lot of any plant can be sick.

Do deer eat coneflower 'PowWow Wild Berry'?

Mostly not. NC State lists it as resistant to deer. No plant is proof against a hungry deer in a hard winter, but this one is low on the menu.

What flowers after coneflower 'PowWow Wild Berry'?

Coneflower 'PowWow Wild Berry' is over by mid September. These start as it finishes and carry the same spot on, so it never goes flat:

  • Garden chrysanthemum: from mid September to late October, 24 in tall.
  • October daphne: from mid September to late October, 8 in tall, to stand in front of it and cover its fading stems.
  • Meadow saffron: from mid September to mid October, 6 in tall, to stand in front of it and cover its fading stems.

What does coneflower 'PowWow Wild Berry' look like in winter?

Coneflower 'PowWow Wild Berry' dies down, but leave the stems standing: the seed heads stand through the winter, and songbirds eat the seed. Cut them down in early spring, before the new shoots come.

Is coneflower 'PowWow Wild Berry' good for bees and butterflies?

Coneflower 'PowWow Wild Berry' is visited by pollinators, bees, butterflies and songbirds.

It is a host plant: the caterpillars of silvery checkerspot and wavy-lined emerald feed on its leaves. A butterfly can only lay its eggs on its host plants, so these do more for it than any nectar flower.

It is native to the United States (this is a named variety of the native plant).

More Echinacea

In these guides

Zone guides: Zone 3 · Zone 4 · Zone 5 · Zone 6 · Zone 7 · Zone 8

In flower in: June · July · August · September

Every fact on record

Type
Perennial
Size
22 in (55 cm) tall, 18 in (45 cm) wide
Plant
16 in (40 cm) apart
Height class
Medium short (18 to 24 in)
Place in the bed
Middle
Flowers
Late June to mid September; daisies; pink, purple
Leaves
Medium texture, herbaceous; dark green
Shape
Mounding, clumping
Hardy in
USDA zones 3 to 8
Light
Full sun, part sun
Soil
Average, well-drained
Water
Low
Feeding
None needed
Family
Asteraceae
Comes from
Eastern and central USA
Attracts
Pollinators, bees, butterflies, songbirds
Host plant for
Silvery checkerspot, Wavy-lined emerald
Stands up to
Deer, drought, heat, humidity, salt, poor soil

Checked against NC State Extension and VASCAN (plants of Canada). Flowering times are for zone 5: later in colder zones, earlier in warmer ones. Toxicity and spread information is a general gardening guide, not veterinary or medical advice, and invasive status varies by region. If a person or pet eats a plant, contact poison control or a vet. Check your local invasive species list before planting anything with a spread warning.